Course Content
Introduction: what is SEO
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results pages (SERPs). This is achieved by optimizing your website for specific keywords and phrases that users are searching for. When your website ranks higher in search results, you’re more likely to attract organic traffic, which can lead to increased sales and conversions.
0/1
Defination
01:57:03
Module 1: Keyword research
Keyword research Keyword research is important for SEO because it tells you what relevant audiences are looking for and helps you prioritize ranking opportunities.
0/1
Keyword research
Module 2: On page SEO
On page SEO On-page SEO involves optimizing individual web pages to rank higher. The goal of the on page SEO should be to satisfy the searches intent.
0/1
On page SEO
Module 3: Back links
This involves the Acquiring of high-quality backlinks from reputable sites. Through various ethical ways like Guest blogging, influencer outreach, and content marketing are effective strategies.
0/1
Back links
MODULE 4: Technical SEO
Technical SEO focuses on optimizing the infrastructure of your website.
0/1
Technical SEO
MODULE 5: Local SEO
Local SEO: Local SEO is crucial for businesses with a physical presence. It involves optimizing your online presence to attract more business from relevant local searches.
0/1
Local SEO
DIGITAL MARKETING 2 (Search engine optimization)
About Lesson

Local SEO is crucial for businesses with a physical presence. It involves optimizing your online presence to attract more business from relevant local searches.

  • Google My Business Create and optimize your Google My Business listing.
  • Local Citations Ensure your business information is consistent across all local directories.
  • Reviews and Ratings Encourage satisfied customers to leave positive reviews…

COMMON SEO MISTAKES TO AVOID 

  • Keyword Stuffing: Overusing keywords can lead to penalties.
  • Ignoring Mobile Users: With the rise of mobile searches, a non-responsive site can hurt your rankings.
  • Poor Quality Backlinks Focus on acquiring high-quality, relevant backlinks rather than a high quantity of low-quality ones.
  • Duplicate Content Ensure your content is unique to avoid confusion and penalties from
Previous
Next