Course Content
Introduction: what is SEO
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results pages (SERPs). This is achieved by optimizing your website for specific keywords and phrases that users are searching for. When your website ranks higher in search results, you’re more likely to attract organic traffic, which can lead to increased sales and conversions.
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Defination
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Module 1: Keyword research
Keyword research Keyword research is important for SEO because it tells you what relevant audiences are looking for and helps you prioritize ranking opportunities.
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Keyword research
Module 2: On page SEO
On page SEO On-page SEO involves optimizing individual web pages to rank higher. The goal of the on page SEO should be to satisfy the searches intent.
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On page SEO
Module 3: Back links
This involves the Acquiring of high-quality backlinks from reputable sites. Through various ethical ways like Guest blogging, influencer outreach, and content marketing are effective strategies.
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Back links
MODULE 4: Technical SEO
Technical SEO focuses on optimizing the infrastructure of your website.
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Technical SEO
MODULE 5: Local SEO
Local SEO: Local SEO is crucial for businesses with a physical presence. It involves optimizing your online presence to attract more business from relevant local searches.
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Local SEO
DIGITAL MARKETING 2 (Search engine optimization)
About Lesson

Back links

This involves the Acquiring of high-quality backlinks from reputable sites. Through various ethical ways like Guest blogging, influencer outreach, and content marketing are effective strategies. This is the most important and most challenging aspect of SEO improvements, because it is something you have little control over. However they are ways you can try to go about it. The best way to build link organically is by producing high quality content that would be referenced by relevant authorities. The five attributes of a quality backlinks are.

  1. Relevance. The source of the link most be relevant to your content and not just a backlink for backlink sake.
  2. Authoritativeness. The more reliable the authority the better the rating of the backlink. Eg a back link from Wikipedia or wikiHow, or ahrefs etc.
  3. Back Link placement within the content of the content the referee
  4. Anchor text
  5. Real attributes.

The best way to get those backlinks are usually through outreach, guest Blogging. Etc.

Simple techniques to generate reliable backlinks. 

  • Blogger out reach. This involves prospecting relevant and more popular authority on a subject matter and get them to talk about you, or offer to geaut blog for them.
  • Popular post Arbitrage. This involves searching for popularity post on subject matter and then you also create or write similar piece then reach out those linking to the post and ask them to link to yours
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