Course Content
Introduction: what is SEO
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results pages (SERPs). This is achieved by optimizing your website for specific keywords and phrases that users are searching for. When your website ranks higher in search results, you’re more likely to attract organic traffic, which can lead to increased sales and conversions.
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Defination
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Module 1: Keyword research
Keyword research Keyword research is important for SEO because it tells you what relevant audiences are looking for and helps you prioritize ranking opportunities.
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Keyword research
Module 2: On page SEO
On page SEO On-page SEO involves optimizing individual web pages to rank higher. The goal of the on page SEO should be to satisfy the searches intent.
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On page SEO
Module 3: Back links
This involves the Acquiring of high-quality backlinks from reputable sites. Through various ethical ways like Guest blogging, influencer outreach, and content marketing are effective strategies.
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Back links
MODULE 4: Technical SEO
Technical SEO focuses on optimizing the infrastructure of your website.
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Technical SEO
MODULE 5: Local SEO
Local SEO: Local SEO is crucial for businesses with a physical presence. It involves optimizing your online presence to attract more business from relevant local searches.
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Local SEO
DIGITAL MARKETING 2 (Search engine optimization)
About Lesson

Keyword research

Keyword research is important for SEO because it tells you what relevant audiences are looking for and helps you prioritize ranking opportunities. The primary role of keywords in SEO is to enhance the quality of the web page content so that it reaches to a wider audience. Keyphrase density is significant for your SEO because Google matches search queries with web pages. To make the connection, Google must know what your webpage contains. The key phrases in your content then accomplish this task naturally.  Identify relevant keywords that your target audience is searching for. Use tools like Google Keyword Planner, semrush, or ahrefs

Steps involved in keywords research.

  1. Search keywords related to the products, post or services you wish to promote.
  2. Check the traffic potential using ahrefs or semrush
  3. Asses the business potential of the keywords by checking the CTR on ahrefs or semrush
  4. See if you can match searcher intentions.
  5. Determine weather you can rank on the keywords by comparison with your competitors.

How to Find keywords for your post, products or services. 

  1. Generate keyword ideas 
  2. Validate them using ahrefs or semrush whether their worth going after.
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