Course Content
Introduction: what is SEO
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results pages (SERPs). This is achieved by optimizing your website for specific keywords and phrases that users are searching for. When your website ranks higher in search results, you’re more likely to attract organic traffic, which can lead to increased sales and conversions.
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Defination
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Module 1: Keyword research
Keyword research Keyword research is important for SEO because it tells you what relevant audiences are looking for and helps you prioritize ranking opportunities.
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Keyword research
Module 2: On page SEO
On page SEO On-page SEO involves optimizing individual web pages to rank higher. The goal of the on page SEO should be to satisfy the searches intent.
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On page SEO
Module 3: Back links
This involves the Acquiring of high-quality backlinks from reputable sites. Through various ethical ways like Guest blogging, influencer outreach, and content marketing are effective strategies.
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Back links
MODULE 4: Technical SEO
Technical SEO focuses on optimizing the infrastructure of your website.
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Technical SEO
MODULE 5: Local SEO
Local SEO: Local SEO is crucial for businesses with a physical presence. It involves optimizing your online presence to attract more business from relevant local searches.
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Local SEO
DIGITAL MARKETING 2 (Search engine optimization)
About Lesson

Technical SEO focuses on optimizing the infrastructure of your website.

  • Use Analytics and Tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs) to track your performance and identify areas for improvement
  • Mobile-Friendly Ensure your site is responsive and works well on mobile devices.
  • Site Speed Improve loading times by optimizing images, leveraging browser caching, and minimizing JavaScript.
  • Secure Sockets Layer (SSL) Use HTTPS to secure your website.
  • XML Sitemap Create and submit an XML sitemap to help search engines crawl your site.
  • Robots.txt Optimize your robots.txt file to control which pages search engines should and shouldn’t crawl.
  • Stay Updated. SEO is constantly evolving. Stay informed about the latest trends, algorithm updates, and best practices by following industry blogs and attending webinars
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