DIGITAL MARKETING FOR BEGINERS (Introduction)

INTRODUCTION TO DIGITAL MARKETING

Digital marketing is the practice of promoting products or services using online platforms and technologies. It involves reaching customers through various digital means to create awareness, drive traffic, generate leads, and ultimately increase sales and conversions. Through the use of the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms,  products and services are promoted. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000. Humans are increasingly using digital devices instead of visiting physical shops. in this course you will learn all the different types of digital Marketing and how to implement them.

There are several types of digital marketing that businesses can utilize to reach their target audience effectively and achieve their marketing goals. Each type of digital marketing strategy has its own strengths. Your job as a digital marketer is to understand the various types of marketing. And the platforms used so as to optimize your campaign either for personal use or clients.  In this module we would give you a basic preface of all the forms of digital marketing from which you can select the one you wish to specialize in.

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