Course Content
Introduction to Digital Marketing
Introduction to Digital Marketing And types of Digital Marketing
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What is Digital Marketing
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Types and forms of digital marketing
👉Search Engine Optimization (SEO) 👉Search Engine Marketing (SEM) 👉Social Media Marketing 👉Content Marketing 👉Email Marketing: 👉Affiliate Marketing 👉Influencer Marketing 👉Mobile Marketing 👉Video Marketing 👉 Digital Display Advertising:-this is a form of marketing that involves the display of digital advertisement like banner ads, pop-up ads, and other visual advertisements placed on websites and mobile apps. These ads can target specific audiences based on demographics, interests, and online behavior..
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Types of Digital Marketing
Search Engine Optimization
This would give you a brief insight on SEO
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Search engine Optimization
Affiliate Marketing
This will Expose you to the various types of Affiliate program that Exist
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Affiliate Marketing
Email Marketing
This will Expose you to the various types of Email Marketing that Exist
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Email Marketing
Facebook Marketing
This will Expose you to the various strategies and Steps involve in Facebook Marketing.
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Introduction to Facebook marketing 
Social Media Marketing
Learning the Basics of Social Media Marketing
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Introduction to Social Media Marketing
DIGITAL MARKETING FOR BEGINERS (Introduction)
About Lesson

Email marketing is the use of email to promote products or services, as well as incentivize customer loyalty. This involves sending targeted messages to a list of subscribers to promote products or share updates.  It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools. This is a very effective form of marketing because it usually occurrs only after the email of the prospective has been acquired usually through voluntary sign ups. Marketers have been using email as a channel for almost as long as they’ve been using the internet. This form of marketing allows, product and service marketers to reach target audience directly with personalized and relevant content. It’s also cost-effective, easy to track, and provides valuable data for analyzing campaign success.Email marketing platforms make sending your newsletters and email campaigns a breeze.

Email Marketing allows the marketers to

  • Directly Sell their product or introduce new products and services.
  • Sell affiliated products through various affiliate programs.
  • Generates and nurture leads.
  • Build relationships and boost brand awareness.
  • Upsell the best products with the highest profit margins.
  • Cross-sell related products.
  • Redirect your subscribers to another website.

Email Marketing Tool.

The best email marketing platforms will equip you with tools like intuitive email builders, email templates, and ways to personalize emails. They also offer advanced features like segmentation and automation to help you engage subscribers and strengthen customer relationships. Finally, each service should have a strong infrastructure to make sure your emails get delivered.  Here are a few of the top email marketing tools available

  1. Hubspot.com:- Best for enterprise
  2. Constantcontact.com
  3. beehive.com.
  4. Sender.net. 
  5. Mailchimp.com:- Best for simple emailing
  6. Convertkit.com:-  Best for content creators
  7. Brevo:- Best for growing small businesses
  8. MailerLite:- Best customer support
  9. Klaviyo:- Best for customizable automation
  10. AWeber:- Best for bloggers
  11. ActiveCampaign:- Best for premade automation workflows
  12. GetResponse:- Best for running webinars
  13. Constant Contact:-Best for nonprofits
  14. Campaign Monitor:- Best for email template selection

to understand Email Marketing you can take our Basic email Marketing course by clicking the link below

Email Marketing for Beginners

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