Create a New Ad Account

If you create a new ad account in a business portfolio, it will permanently be a part of that portfolio. This means the ad account can’t be deleted or transferred from the portfolio.

Note: Closing an ad account doesn’t delete the ad account from your business portfolio. A closed ad account still counts toward your ad account limit.

To create a new ad account in Business Manager:

1. Go to Business settings.
2. In the sidebar menu, go to Accounts. Then click Ad accounts.
3. Click the Add dropdown menu.
4. Select Create a new ad account.
5. Enter your ad account info: ad account name, time zone and the currency you will use. Click Next.
6. Choose the business portfolio you want to add the ad account to.
   • Select My business if you plan to use the ad account with your business.
   • Select Another business or client if you plan to use the ad account on behalf of a partner’s business. 
7. Click Create.
8. Select the people you want to give ad account access to and assign them the permissions they need to do their work. Click Assign.

Once the ad account is created and added to the business portfolio, you’ll be asked to add a payment method. You can also add or select one later using the Payment methods tab in Billing & payments.

STEP5: How to set up your Meta Pixel 

The Meta Pixel is a piece of code that’s put on a business’s website that logs conversion events by people on a particular page. The data captured by the pixel can help you build audiences and inform insights about how people interact with your website. To add your pixel to your business portfolio, you need to create a dataset or add it to an existing dataset. 

Before you begin

• You must have access to a business portfolio. 
• You must have full control of the business portfolio.

Remember that you can’t delete a dataset or transfer it to another business portfolio. 

How to create a dataset for your pixel

1. Go to Business settings in Meta Business Manager.
2. Select your business.
3. In the sidebar, under Data Sources, select Datasets.
4. Click Add by the search bar at the top of the page.
5. Enter a name for your dataset.
6. Optional: Add people, partners and ad accounts to your dataset.

How to set up your pixel

1.  Go to Meta Events Manager.
2.  Click the Data sources icon on the left side of the page.
3.  Select the name and ID of your data.
4. Click Set up Meta Pixel. Choose whether to install the pixel code manually to your website or through a partner integration. Then follow the relevant instructions below.

To install code manually

1. Copy the pixel base code.
2. Find the header of your website or locate the header template in your CMS or web platform.
3. Paste the base code at the bottom of the header section, just above the closing head (</head>) tag, on every page of your website. Your ID will be included in your base code, and you can use one ID across your whole website.
4. Click Continue.
5. Optional: Toggle on Automatic advanced matching and verify the customer information you want to send.
6. Click Continue.
7. Add events using the event setup tool or by manually adding code to your website.
   • To use the event setup tool: Click Open event setup tool and follow the onscreen instructions to add events and parameters without the need for additional coding. If you need additional help, learn how to use the event setup tool.
   • To use manual setup: Click Install events using code to learn how to set up the Meta Pixel using code.

STEP6: Create an Ad in Ads Manager

To create an ad go to Ads Manager and select Create to get started. To do this, create a complete campaign and ad set before you publish an ad for the first time. If you prefer to use an existing campaign or ad set, learn to create a new ad with an existing campaign.

Before you begin

Choices you make at the campaign and ad set levels affect the options you see when you create your ad. Facebook uses those choices to make your campaign more effective. The objective you choose at the campaign level impacts your ad format options. The first time you publish an ad, you’ll be asked to enter your payment information.

Create an Ad in Ads Manager

1. Create a campaign and ad set.
2. Enter a descriptive name in the ad name text box.
3. Select a Facebook Page and Instagram account to represent your business. All ads are required to have an associated Facebook Page.
4. Select an ad format. Choose from a single image or video, carousel or collection.
5. Choose your media.
   • For the single image or video ad format:
     1. Select Add Media to upload new media or choose from previously uploaded images or videos.
     2. Select Create Video to choose from several templates that use your images to create a video. Learn more about video creation with Facebook tools.
   • For the carousel format:
     1. Select Image to upload new media or choose from previously uploaded images or video.
     2. Add an optional headline and description. Also, add a website URL. Do this for each card in your carousel.
     3. A carousel requires at least two cards. To avoid errors, remove any extra cards you don’t need.
   • For the collection format:
     1. This format requires a catalog. Create a catalog.
     2. Choose to show your catalog products dynamically or choose up to four products to feature manually.
6. You can + Upload media or choose media from your account, from your Facebook Page or Instagram account or from Meta Media Library.
7. Depending on your previous selections, you may have other options. For example, you may be able to add a call-to-action button or choose a pixel.
8. Preview your ad and select Publish.