Social Media Design in Illustrator

Key Considerations:

• Platform Specs: Know the ideal dimensions for each platform (Instagram, Facebook, Twitter, etc.).
• Visual Hierarchy: Use size, color, and placement to guide the viewer’s eye.
• Branding: Maintain consistent colors, fonts, and style across posts.
• Clear Call to Action: Encourage engagement (likes, shares, clicks).

Basic Steps:

1. Create a New Document: Set dimensions based on the platform.
2. Background: Add a background color or image.
3. Text: Use the Type Tool for headlines, body text, and calls to action.
4. Graphics: Add illustrations, icons, or photos.
5. Arrange Elements: Use layers and alignment tools for a clean layout.
6. Export: Save as PNG or JPG for optimal quality.

Tips:

• Use Templates: Create reusable templates for faster design.
• Explore Illustrator’s Tools: Experiment with gradients, effects, and blending modes.
• Find Inspiration: Browse design platforms like Dribbble or Behance.

Example: Instagram Post

• Square Format: 1080×1080 pixels
• Bold Headline: Centered, large font
• High-Quality Image: Fill most of the space
• Short, Engaging Caption: Below the image
• Call to Action: Include a relevant hashtag or emoji.

By following these guidelines, you can create eye-catching and effective social media posts using Adobe Illustrator.