DIGITAL MARKETING 4 (Email Marketing)

Email marketing is the use of email to promote products or services, as well as incentivize customer loyalty. This involves sending targeted messages to a list of subscribers to promote products or share updates.  It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools. This is a very effective form of marketing because it usually occurrs only after the email of the prospective has been acquired usually through voluntary sign ups. Marketers have been using email as a channel for almost as long as they’ve been using the internet. This form of marketing allows, product and service marketers to reach target audience directly with personalized and relevant content. It’s also cost-effective, easy to track, and provides valuable data for analyzing campaign success.Email marketing platforms make sending your newsletters and email campaigns a breeze.

Email Marketing allows the marketers to

• Directly Sell their product or introduce new products and services.
• Sell affiliated products through various affiliate programs.
• Generates and nurture leads.
• Build relationships and boost brand awareness.
• Upsell the best products with the highest profit margins.
• Cross-sell related products.
• Redirect your subscribers to another website.

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